IMAGE RIGHTS: A VALUABLE INTELLECTUAL PROPERTY

Valuation Consulting image rights

Image Rights receive an abundance of international publicity. Scotland’s national newspaper, The Scotsman, reported that the “shrewd” actions of Sir Sean Connery, who portrayed film character James Bond, “...puts Scotland’s most famous actor in the same company as global superstars like rapper 50 Cent...and singer Beyoncé” as “one of the world’s most recognisable men discreetly trademarked his name to protect his brand and prevent others from cashing in on his fame.” Documents filed in both the EU and the U.S. show the veteran actor enlisted the help of lawyers to ensure he and he alone can profit by licensing his name for use.

Download and Read full pdf